Tiger Caught Getting Tail

January 4, 2010

Last week AT&T announced it ended its sponsorship of Tiger Woods.  In February 2009 the company signed a multi-year agreement with the golfer that included prominent logo placement on his golf bag.  AT&T is the second sponsor to terminate a business partnership after the revelation of Tiger Woods’ multiple affairs.  Gillette has stopped airing commercials featuring Woods, but still includes him as a sponsor as do Nike, Pepsi and Gatorade.  click here for limerick

White House Smackdown: Pepsi vs. Coke

March 1, 2009

Throughout the decades PepsiCo has unveiled marketing campaigns aimed at a younger and hip generation. These include “Pepsi, the choice of a new generation” and the recent use of slogans and evoking President Obama’s successful campaign. In response to this, Michael Scherer, Washington correspondent for Time Magazine, conducted an informal survey to determine if Pepsi or its rival, Coca-Cola was the drink of choice in the White House. click here for limerick

 

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