Fair Jordan
May 27, 2009
Chicago Bulls legend Michael Jordan made an appearance at Game 3 of the Western Conference finals between the Chicago Blackhawks and Detroit Red Wings. Jordan wore a Blackhawks jersey with his name and the number 23 on the back. During his heyday in the National Basketball Association and in the years following, Jordan held a lucrative contract with Nike where he appeared in advertising campaigns including the “Just Do It” and “Be Like Mike” series. As part of his contract, Jordan wore Nike apparel off the court and had product lines inspired by him including the “Air Jordan” shoe line. Jordan’s appearance at Friday’s game was not as simple as slipping on a jersey-as National Hockey League jerseys are made by Reebok. To resolve the situation, a red patch was sewn over the Reebok logo. In his Yahoo! Sports blog Greg Wyshynski chronicles the lengths Jordan has taken to conceal competitor logos in athletic events. click here for limerick
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