September 21, 2009
Former Alaska Governor, Sarah Palin, has found a way to sidestep traditional media yet still get her political messages to her fan base. Using social media like Twitter and Facebook, she is able to state her opinions on various topics while not having to face questions that require immediate responses. According to an article on Politico.com her 850,000+ Facebook fans ranks second for a politician, President Obama is first. When Palin left the governor’s office her Twitter account had 140,000 followers, again, second only to Obama. Ari Fleischer, former White House press secretary and current media strategist, believes the online medium is perfectly suited for someone as polarizing as Palin. When Palin left her post earlier this year, she hinted that she would be back in politics in a capacity to reach the nation. While that plan has not yet been revealed, she does appear to be trying to gain supporters with these online efforts.
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July 7, 2009
Smokey the Bear, mascot of the United States Forest Service turns 65 years old in August. Created August 9, 1944, the Smokey Bear Wildfire Prevention campaign is the longest running public service advertising campaign in U.S. History. And that brings us to the issue of his name. His official name is and always has been Smokey Bear. However, in 1952 Steve Nelson and Jack Rollins wrote an anthem in his honor and to keep the rhythm, they put “the” in his name and it has stuck. His original slogan “Only You Can Prevent Forest Fires” was updated in 2001 to “Only You Can Prevent Wildfires“. Now, in addition to these changes, he has taken his message to the World Wide Web where he has a MySpace and Facebook page. Regardless of these updates, he still sports the same jeans, ranger hat, and shovel, and he still asks that we be careful when enjoying the outdoors.
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July 5, 2009
On Friday, Sarah Palin made the surprising announcement that she will step down as governor of Alaska at the end of this month. On Saturday, Palin hinted at future plans on her Facebook page writing, “I am now looking ahead and how we can advance this country together with our values of less government intervention, greater energy independence, stronger national security, and much-needed fiscal restraint”. Palin came to national attention as John McCain’s running-mate in the 2008 presidential election and has remained in the limelight. One billed as the “most popular governor” with approval ratings exceeding 90%, her popularity plummeted to 54% as of March 2009. When asked about Palin’s announcement, one Alaskan commented, “I think she has a game plan that’s not Alaska, and hasn’t been for awhile”.
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February 11, 2009
Facebook, the social networking site, created a new fad where participants share “25 Random Things About Me.” It is estimated that in one week 5 million of these notes popped up at Facebook.
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January 27, 2009
For over 100 years, H.J. Heinz company included a drawing of a gherkin pickle as part of its logo. The company announced that in an effort to promote its “grown not made” slogan, it will replace the pickle on the ketchup labels with a tomato on a vine. As a result a “Save the Heinz Pickle” page was created on Facebook. The company stated the pickle will remain on the lables for Heinz vinegar, chili sauce and mustard.
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