AT&T the Red Faced Phone Company
November 21, 2009
The holiday season is a popular time for wireless phone companies to make sales. This year Verizon is facing AT&T head-on. The battle is over network coverage where 3G (the fastest service) is available. Verizon has various ads showing that their 3G coverage is five times greater. AT&T does not dispute the accuracy of the maps but states that they could lead consumers to believe that non 3G areas receive no AT&T coverage at all. AT&T has filed a lawsuit to have the ads removed. The latest version of the ads depicts the iPhone on the “Island of Misfit Toys” which was featured in the popular Rankin-Bass Christmas cartoon Rudolph the Red Nosed Reindeer. Prior to this, Verizon featured the long-running “Can you hear me now?” campaign. click here for limerick
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