Einstein = Marketing (Culprits)2
October 28, 2009
The Walt Disney Company announced yesterday it would offer refunds to purchasers of the Baby Einstein products between June 2004 and September 2009. This is in response to a complaint filed by the Campaign for a Commercial-Free Childhood (CCFC) alleging false advertising. People can bring in their Einstein videos and receive a different title, a discount coupon, or a refund for $15.99. This offer is valid for up to four DVDs. Baby Einstein utilizes classical music, art, poetry, and puppets . . . however the American Academy of Pediatrics states children under two should not watch any television. In a separate survey, 49% of parents believe “educational videos,” such as Baby Einstein, are important to the intellectual development of their child. Research indicates that one-third of all babies aged 6 months to two years have at least one Baby Einstein video. click here for limerick
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