Keeping Bananas Under Wraps
October 24, 2009
Convenience stores are a $623 billion industry, though revenues have declined because of reduced cigarette sales. Offering fresh fruit has been seen as the holy grail—it is an item desired by customers, but lacks a long shelf-life to be cost-effective. 7-Eleven is hoping to change this with plastic-wrapped bananas appearing in 27 Dallas-area stores. The special plastic wrapper designed by Fresh Del Monte slows the ripening process and doubles the shelf-life from two days to five days. However, it is receiving criticism from environmental groups for adding a cover to something that already has sustainable packaging. If successful, 7 –Eleven will gain significant competitive advantage and the plastic-wrapped bananas could appear in almost all its stores by early 2010. click here for limerick
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