Louisville – It’s Not Just For Rednecks Anymore
October 15, 2009
Louisville, Kentucky has its first unified advertising campaign since 1982 but not all in the city are unified behind the message. The city has dubbed itself “Possibility City” and has spent $1.6 million to rebrand its image as fun, hip, romantic, risqué, and more. Some television ads spoof prescription drug commercials, others tout the city’s diverse cultural attractions, and others inform you that you can find a girl with a tattoo on a private area of her body. Some seem to find it low-class to portray the city in this way but many others, such as, the Visitors Bureau are enjoying it. Currently funds are being sought to extend the campaign through 2011. click here for limerick
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