You Deserve McCafe Today
May 7, 2009
McDonald’s is trying to capture market share from gourmet coffee seller Starbucks with their new line of McCafe coffees. Each company is launching national campaigns this week. McDonald’s touts that they are less expensive while Starbucks contends they provide superior quality. McDonald’s is committing over $100 million in promotional funds making this the biggest product launch in their history.
McDonald’s and Starbucks are locked in debate
Over whose coffee the public will think is great
If you start your day
With a mocha latte
It will be up to you to determine their fate!
Tags: $100 million, gourmet coffee, McCafe, McDonalds, national campaigns, Starbucks
Posted on: May 7, 2009
Filed under: Pop Culture
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