You Deserve McCafe Today
May 7, 2009
McDonald’s is trying to capture market share from gourmet coffee seller Starbucks with their new line of McCafe coffees. Each company is launching national campaigns this week. McDonald’s touts that they are less expensive while Starbucks contends they provide superior quality. McDonald’s is committing over $100 million in promotional funds making this the biggest product launch in their history. click here for limerick
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