Cereal Killer
April 22, 2009
The Federal Trade Commission (FTC) has forced Kellogg Co. to change its advertising message on Frosted Mini-Wheats. Kellogg advertised that clinical studies proved that children who ate mini-wheats in the morning were nearly 20% more attentive. The FTC called those health claims “unsubstantiated” and only half the children in the clinical study showed an improvement in attentiveness after eating the cereal.
Kellogg’s said its cereal helped with comprehension
But its claims created consumer apprehension
The info is an untruth
It doesn’t improve our youth
What’s that? I’m hungry and wasn’t paying attention
Tags: attentive, Battle Creek Michigan, Federal Trade Commission, Frosted Mini-Wheats, FTC, health claims, Kellogg Cereal, unsubstantiated
Posted on: April 22, 2009
Filed under: Other
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